rom economics, environmental science, and sustainable development. The findings highlight backlash and international suppliers. Positive trends include widespread sustainability verification and CSR engagement. The study emphasizes the need for tailored policy interventions to guide the textile sector towards sustainable practices that balance economic growth and environmental responsibility. The study offers comprehensive policy recommendations based on its findings. Manage backlash, promote supplier diversification, standardize sustainability verification, enforce compliance regulations, foster collaboration, incentivize renewable energy adoption, and support supplier improvement initiatives with these recommendations. To promote sustainability, the study recommends transparent communication and sector-wide standards. The proposed policy framework aligns with global trends and addresses the growing demand for eco-friendly products to help the industry transition to a more sustainable future. These recommendations can boost Pakistan's textile industry's competitiveness and create a more sustainable and ethical supply chain. The study concludes that policymakers, businesses, and stakeholders must work together to sustain Pakistan's textile industry.